Golden Guardians
Creative Direction: Crystal Au, Will Dove
Design: Will Dove
The Golden Guardians are an e-sports team owned by the Golden State Warriors. I was hired to lead the internal design team in an identity redesign. The result: a logo and graphic system that employ simplicity and boldness in order to embody the gold standard in e-sports. Strong, angular type paired with high-contrast colors give the brand a refined air without diminishing its power.