Hooky
Team: Christian Helms,
Alex Roka, Cooper Blaske, Will Dove, Dave Guillory, Derek Bishop, Kayla Dockery, Ryan Kitchens, Caroline Kirby, Gabriel Victoriano
Hooky is an entertainment venue that seamlessly blends movies, bowling, gaming thrills, and gourmet dining. As a contract designer for Helms Workshop, I crafted a solution which frames arcade and cinema nostalgia in a vibrant, up-to-date presentation. Helms’ talented team and I applied this look across dozens of touchpoints including packaging, wayfinding, livery, and web.