Redox Engine
Creative Direction: Will Dove, David Milsaps
Design: Will DoveIn their own words, “Redox exists to improve healthcare by uniting patients and providers through easily accessible technology.” Armed with the watchwords composability, interoperability, and customization, I set about designing an identity that utilizes grid-based building blocks to perform flexibly across any application. The blocks, which constitute the letterforms of the logo, can be arranged into patterns, icons, and images that inherit the distinctive language of the brand.